TechPassport
Revitalising a FinTech brand to drive investment and industry recognition.
The client
TechPassport, a pioneering player in the FinTech sector, needed to refresh its brand identity and enhance its flagship SaaS product. With ambitious growth plans, the company sought a complete design overhaul to elevate its market position and attract investment.
The problem
TechPassport’s existing brand lacked distinction, making it difficult to stand out in a competitive FinTech landscape. The outdated website and uninspiring visual identity failed to engage potential investors. Additionally, its flagship SaaS product required a UX/UI redesign to improve usability and align with modern user expectations.
The solution
I led a holistic rebranding effort, starting with a new logotype and brand guidelines to establish a stronger visual identity. The website was redesigned using WordPress Elementor, with SEO optimisation for better visibility. The SaaS platform underwent a full UX/UI transformation, ensuring a seamless, user-friendly experience. To reinforce TechPassport’s brand presence, I also developed marketing materials featuring motion animation, illustrations, and infographics.
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The result
The rebrand positioned TechPassport as a key player in the FinTech space, increasing visibility and investor confidence. The refined identity and digital experience attracted significant investment for its latest product, DORA as a Service. Now, TechPassport is actively seeking Series A funding to fuel its next stage of growth and solidify its market presence.
Georgia can analyse very high-level specifications and provide pragmatic user-friendly interfaces within tight timescales. She has a great attention to detail and excellent communications skills. Georgia is one of the best UX designers I have worked with, always open to discussion and flexible to changes. I would gladly work with her again in the future.
Ian Monte
Software Quality Assurance
